Younger groups are more inclined to obtain information from various parties on the Internet than to follow the advice of Special Database professionals such as doctors or pet shop owners. In the process of active understanding, it also promotes consumption. Data source: Aurora Big Data 2.2 Competitive Situation (Porter's Five Forces Model) Porter's five forces model analyzes the basic competitive situation of an industry. The five main sources of competition are Special Database the bargaining power of suppliers and buyers, the threat of potential entrants, the threat of substitutes, and lastly, competition among firms in the same industry.

Suppliers A pet food supplier The largest consumer module in the pet market mainly includes staple food, snacks, and health care Special Database products, of which staple food accounts for the largest proportion. At present, the competition pattern of the domestic pet staple food market is still dominated by brand competition, and because the foreign pet market matures earlier, foreign brands still dominate. Foreign brand pet staple food is more reliable, more Special Database nutritious but more expensive. Domestic brands are on the contrary. Most domestic independent brands have self-operated stores. And foreign manufacturers rarely have direct-operated stores in China.

They generally sell through domestic agents or overseas purchasing channels. The overall price is relatively transparent and the bargaining power is not strong. The key is whether the channel is not. Honest Special Database and reliable. Data source: "2019 White Paper on China's Pet Industry" Data source: Strawberry Pie B Pet Healthcare System Medical care is the greyest module in the pet-related market, with no unified standard for charges and asymmetric information. Most of them are concentrated in the central urban areas of first- and second-tier cities, but there is a lot of competition with each other, low doctor-patient trust. (only 52.9% of pet owners are Special Database satisfied with medical services, 47.1% of pet owners are dissatisfied with medical services), high fees and other reasons, the elimination rate Relatively high, the bargaining power is not strong.